NOFRILLS Spryfield

No Frills^® introduced some highly innovative retailing concepts to Canadian consumers. While most grocery stores carried thousands of items, that first No Frills^® featured only 500. And many of the products were themselves no frills, namely no name^®, the line of generic products launched by Loblaws just months earlier. With their distinctive yellow packaging, bold lettering, and low prices, no name^®, was proving a big hit with consumers. They’re a lot cheaper than name brands, most of them are just as good and some of them are even better, commented one Toronto shopper.